Privacy Policy

Last Updated: September 17, 2026

At easyFMCG, we respect your privacy and are committed to protecting the personal and business information you provide while using our website, mobile application, and services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your information.

By using easyFMCG, you agree to the practices described in this Privacy Policy.

1. About easyFMCG

easyFMCG is a business management platform designed to help FMCG distributors manage their day-to-day operations, including products, retailers, sales and marketing activities, orders, inventory, deliveries, and related business processes.

The platform may be used by:

  • Distributors
  • Sales & Marketing users
  • Delivery Persons
  • Retailers/Shops
  • Other authorized users created by a Distributor or organization

2. Information We Collect

Depending on how you use easyFMCG, we may collect the following information.

A. Account Information

When an account is created, we may collect:

  • Name
  • Mobile number
  • Email address
  • Password or authentication information
  • User role
  • Business/company name
  • Business address
  • Profile information
  • Account status

B. Business Information

For distributors and other business users, we may collect information such as:

  • Business details
  • GST-related information, where provided
  • Retailer/shop details
  • Product information
  • Pricing information
  • Inventory and stock information
  • Sales information
  • Purchase information
  • Order information
  • Delivery information

C. Order Information

When an order is created or processed, we may collect:

  • Order number
  • Customer/retailer information
  • Products and quantities
  • Product prices
  • Discounts
  • Taxes
  • Delivery details
  • Payment-related status or transaction references
  • Order status
  • Order date and time

D. Device and Technical Information

When you use our website or mobile application, we may collect certain technical information, such as:

  • Device type
  • Operating system
  • App version
  • Browser type
  • IP address
  • Device identifiers where required for app functionality
  • Log and diagnostic information

This information helps us maintain security, troubleshoot problems, and improve the service.

E. Location Information

Some features, particularly delivery-related features, may require location information.

Where location access is required, we will request permission from your device. You can control location permissions through your device settings.

Location information may be used for purposes such as:

  • Delivery management
  • Delivery tracking
  • Showing relevant locations
  • Improving operational workflows
  • Providing location-based functionality

We do not use precise location information for unrelated purposes without appropriate authorization.

3. How We Use Your Information

We may use collected information to:

  • Create and manage user accounts
  • Authenticate users
  • Provide easyFMCG services
  • Manage distributor operations
  • Manage sales and marketing activities
  • Process and manage orders
  • Manage products and inventory
  • Coordinate deliveries
  • Maintain retailer and customer records
  • Provide notifications and service communications
  • Provide customer support
  • Improve application performance and functionality
  • Detect and prevent unauthorized access, fraud, or misuse
  • Maintain security and system integrity
  • Comply with applicable laws and legal obligations

4. How User Roles Work

easyFMCG supports different user roles and permissions.

A Distributor may create or manage authorized users such as:

  • Sales & Marketing users
  • Delivery Persons
  • Retailers

Information may be shared within the relevant organization or account according to the permissions configured for that user.

For example, a Sales & Marketing user may have access to retailer and order information necessary for sales activities, while a Delivery Person may have access to information required to complete deliveries.

Access is intended to be controlled according to the user's role and assigned permissions.

5. How We Share Information

We do not sell or rent your personal information.

We may share information when necessary to operate and provide easyFMCG services, including with:

Service Providers

We may use trusted third-party service providers for services such as:

  • Hosting and cloud infrastructure
  • Database services
  • Authentication
  • Notifications
  • Email or SMS delivery
  • Payment processing, where applicable
  • Analytics and monitoring
  • Technical support

These providers may process information only as necessary to provide their services.

Business Users

Information may be shared with authorized users within the relevant distributor or organization according to the account structure and permissions.

Legal Requirements

We may disclose information if required to:

  • Comply with applicable law
  • Respond to lawful requests from authorities
  • Protect our rights or property
  • Investigate suspected fraud or security incidents
  • Protect the safety of users or others

6. Payment Information

Where payment functionality is provided through easyFMCG or a third-party payment provider, payment information may be processed by the relevant payment service provider.

We do not intend to store complete card numbers, CVV numbers, or other sensitive payment credentials on our systems unless explicitly required and lawfully permitted.

Third-party payment providers may have their own privacy policies and terms.

7. Data Security

We take reasonable technical and organizational measures to protect information against:

  • Unauthorized access
  • Unauthorized disclosure
  • Loss
  • Misuse
  • Alteration
  • Destruction

Security measures may include authentication controls, access permissions, secure communication, database security, and monitoring.

However, no internet-based service can guarantee absolute security.

8. Data Retention

We retain information for as long as reasonably necessary to:

  • Provide our services
  • Maintain business and transaction records
  • Meet legal and regulatory requirements
  • Resolve disputes
  • Prevent fraud and misuse
  • Enforce agreements
  • Maintain appropriate security records

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and operational requirements.

9. Account Deletion

Users may request deletion of their account and associated personal information, subject to applicable legal, contractual, and business record-keeping requirements.

Certain information may need to be retained for legitimate business or legal purposes, such as transaction records, invoices, orders, or records required by law.

To request account deletion, please contact us using the contact details provided below.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Maintain website functionality
  • Remember preferences
  • Understand website usage
  • Improve performance
  • Maintain security

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

11. Third-Party Services and Links

easyFMCG may integrate with or link to third-party services.

Third-party services may have their own privacy policies and terms. We are not responsible for the privacy practices of third-party websites or services that are outside our control.

We encourage users to review the privacy policies of third-party services before providing information to them.

12. Children's Privacy

easyFMCG is intended for business and professional use.

Our services are not intentionally designed to collect personal information from children. If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can take appropriate action.

13. Your Privacy Rights

Depending on applicable law, you may have rights regarding your personal information, including the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request information about how your data is processed

Some requests may be subject to legal or contractual limitations.

To exercise applicable rights, contact us using the details provided below.

14. Business Data

easyFMCG may process business information entered by distributors, retailers, sales users, and delivery users.

Examples include:

  • Retailer lists
  • Product catalogs
  • Prices
  • Orders
  • Inventory records
  • Sales information
  • Delivery information
  • Business contacts

The organization or Distributor that controls an account may determine how such business information is managed and accessed by its authorized users.

Users should ensure that they have the necessary rights and permissions before entering personal or business information into the platform.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make changes, we may update the "Last Updated" date at the top of this page.

We encourage you to periodically review this Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy, data protection, account deletion, or your personal information, please contact us.

easyFMCG

Website: https://easyfmcg.com/

Email: [Insert your official support/privacy email address]

Address: [Insert your registered business address]

By using easyFMCG, you acknowledge that you have read and understood this Privacy Policy.

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